Last month, I posted about having read a book on social media marketing for writers called Are You There, Blog? It’s Me, Writer by Kristen Lamb. In it, she talks about using blogs, Twitter and Facebook as a means of marketing yourself and branding yourself as a writer.
This book gave me the final push to start a blog and put myself out there, despite not yet being a published author.
I was familiar with Facebook already, having used it for a number of years for personal use. A “fan page” still seems a bit self-indulgent at this step of the game for me. But I did reserve the page name so it can be published when I am ready.
Twitter, on the other hand, was a whole different animal. Yes, I had heard of it, and had even checked out the site a few times, but I just didn’t get it. Who really cares what someone, even a celebrity, had for lunch, or that they were at this very moment in a car driving down a street which was nowhere near my current location?
After reading Ms. Lamb’s book, however, I was intrigued.
I bought the book The Tao of Twitter by Mark Schaefer and continued my research. If you are new to Twitter, I highly recommend this book. Though he seems to write more with a non-artistic career in mind, his techniques and ideas can certainly be applied to any endeavor, be it writing, finance, or marketing a new product.
In it, he discusses how Twitter can help a budding [insert goal here] to network with other budding [??] as well as established [??] who can help mentor you. In my case, this would read, a budding author can network with other budding authors as well as established authors, agents and publishers who can help mentor them. But you get the point. Regardless of your dream or goal, you can use Twitter as a networking tool to further yourself along the path.
He also explained a lot of the Twitter jargon and how to navigate through the maze of Twitterers and Tweets to find the information that is most useful to you.
It seems whenever I had ventured onto the site and searched a topic, I only found a list of people linking to other sites and people, or trying to sell me something. I think this happened because I had no idea how to go about building a tribe of Tweeple. Yes, I said it. 🙂 Thanks to Mr. Schaefer’s book I feel more confident about venturing into Twitterdom and finding people to follow that will do more than try to sell me their product.
Yes, Twitter can be used to announce book releases and upcoming events, but more importantly it can be used to meet like-minded people who can teach me something along the way. That is a networking tool that any new author can use!
Are you on Twitter? If so, how do you use it? If not, why not?